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At this time of year the burning question isn’t choosing between ice cream or gelato but whether you should be eating either of them at all. Winter is traditionally a season of hot soups and warming puddings, as opposed to a season when we’re looking for a cooling treat. However, it’s actually also the perfect time of year to enjoy an ice cream or a gelato – whichever you prefer – and there are some very good reasons for this.

Ice cream is a dessert that everyone seems to love. However, there is no doubt that it’s more challenging to sell when the weather is cold. So, does that mean that you should shelve this product during the winter months? Ben & Jerry’s might be one of the most famous ice cream brands in the world and the Vermont based business sets a good example in terms of selling ice cream all year round. And when it comes to winter, Ben & Jerry’s doesn’t back off – in fact, it’s at this time of year that the ice cream pioneer has historically gone into overdrive.

Ice cream is a delicious treat all year round and if you’re a fan then no doubt you’re always looking for new ways to enjoy it. If you love a cone in the summer then why not opt for something new this winter by creating an affogato to try as a dessert? It’s sophisticated, simple to make and is a fantastic way to enjoy your favourite ice cream all year round.

Although winter has officially arrived that doesn’t mean that ice cream sales have to disappear. One of the benefits of ice cream is that it is a product that can be enjoyed all year round. Although sales are always much higher in the summer months they can still be very healthy when autumn and winter arrive. If you have an ice cream business there are a number of simple ways that you can capitalise on winter ice cream sales.

The popularity of ice cream continues to rise – this summer, ice cream sales rose 3% on the year before. So, it seems that everyone loves a little ice cream but did you know that it could actually be good for you as well as a delicious treat?

Gelato is a delicious treat all year round, whether you’re trying it on holiday in Italy or enjoying it at home. It’s a versatile dessert and comes in a much broader range of flavours than ice cream – plus, it has a soft and creamy texture that makes it feel like a particularly indulgent pud. However, the experience of eating gelato is not the only positive that it can generate – there are also some other benefits to enjoying a regular bowl.

If there’s one product that is definitely seasonal it’s ice cream – right? Wrong. Although the ice cream market certainly experiences a spike in trade during the warmer months of the year there is still a very healthy demand for ice cream all year round. And, with a bit of creative thinking, any business can help consumers to find new ways to enjoy this delicious product.

What’s the best sweet treat to enjoy now that the seasons are changing? Ice cream of course! Autumnal ice cream can be fantastic on puddings, with warming alcohol or simply on its own enjoyed with a spoon. If you’re looking for some seasonal inspiration then here are 11 ice cream flavours that are ideal for autumn.

Autumn is a favourite season for many people. Often described as the “season of mists and mellow fruitfulness” it’s the time of the year when nature can provide some incredible landscapes and tastes. If you have an ice cream shop then autumn offers some fantastic marketing opportunities that can help your business to make the transition from the summer to the winter months.

Most of us enjoy eating ice cream – it’s a treat, can be a reward and frequently features in moments of celebration. However, did you know that eating ice cream can actually make you happier? No, it’s not just a marketing ploy or a clever advertising story but something that has actually been backed up by science. Ice cream is not only something that we like to consume but it can boost happiness levels too.