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Although the year is starting to turn towards the warmer months we’re still very much in winter. However, that means that it’s the perfect time to start preparing for the significant increase in consumption that always comes when spring and summer arrive. Getting ready for peak demand now means that you’ll be able to optimise your resources and increase your sales when consumer desire for ice cream is at its highest.

Ice cream is extremely versatile, with a huge variety of flavours and styles available worldwide. Some are so different that they seem like a completely different product. So what types are there and what do you need to know about ice cream as a whole?

Even the coldest climates can enjoy ice cream – and many would argue that this is in fact the best time to enjoy the sweet treat! If you’re picturing eating a deliciously cool ice cream in the summer months, but struggling to image the same in the cooler seasons, here are 5 reasons why winter might actually be the most ideal time to enjoy ice cream after all…

It might sound controversial but the opinion that eating ice cream is actually better in the winter months is starting to become more widespread. As we head into the deepest and darkest season of the year ice cream sales are probably at their lowest. And that means many people are missing out, not just on a number of interesting nutritional benefits, but also on a great big dose of wellness too.

Ice cream is something that we all crave sometimes. It might seem like a much more natural choice during the summer but this delicious dessert can also be a big treat in the winter. Even when the temperatures are low outside there are still some very good reasons to make sure you keep enjoying your favourite flavours.

Have you ever thought that a refreshing ice cream is just what you needed in the hot summer sun, but when you’ve started to eat it, you’ve found it’s been a race against time to finish it before it melts? So we’d like to propose that ice cream is much better in the winter months!

The winter season is definitely here and that means frosty mornings and twinkling lights, Christmas shopping and festive countdowns. When it comes to food we often look for hot and warming plates and puddings when the temperature drops. However, ice cream still has a place on your table at this time of year. In fact there are three good reasons why you should still be eating ice cream in winter.

Ice cream is a delicious treat that can be enjoyed all year round – yes, really! Even when the weather is cold or damp outside there is still a lot of pleasure to be had from a few scoops of your favourite flavour. All you need to do to enjoy ice cream in the winter – and to convince all your friends and family too – is know the best ways to serve and eat it.

At this time of year the burning question isn’t choosing between ice cream or gelato but whether you should be eating either of them at all. Winter is traditionally a season of hot soups and warming puddings, as opposed to a season when we’re looking for a cooling treat. However, it’s actually also the perfect time of year to enjoy an ice cream or a gelato – whichever you prefer – and there are some very good reasons for this.

Ice cream is a dessert that everyone seems to love. However, there is no doubt that it’s more challenging to sell when the weather is cold. So, does that mean that you should shelve this product during the winter months? Ben & Jerry’s might be one of the most famous ice cream brands in the world and the Vermont based business sets a good example in terms of selling ice cream all year round. And when it comes to winter, Ben & Jerry’s doesn’t back off – in fact, it’s at this time of year that the ice cream pioneer has historically gone into overdrive.